We are strategic advisors to Fortune 500 brands. Leading brands come to us for our innovative perspectives and rigorous cognitive and behavioral science methods to develop cutting edge customer growth solutions.
Welcome to a Consumer-Centric Research Experience
Whether its reaching new audiences, innovating products or creating addicting customer experiences, we provide an unrivaled advantage in applying cognitive and behavioral science to grow your brand, business and customer experience. We specialize in designing custom research solutions to help you better understand your customers and make money and save money in ways you didn’t even know were possible.
Minimum Viable Advertising (MVA)™
the minimum standard in advertising research
Consumers size up advertising faster than a smartphone finger swipe. Minimum Viable Advertising determines not only the top line effectiveness but also the bottom line threshold for determining investment worthy advertising. Anything less is visual clutter. And visual clutter costs you money!
The Thin Slice
Most ads receive at best only a brief look, sometimes no more than a single glance. The ‘thin slice’ quantifies rapid and automatic brand and product comprehension. It is the bottom line of cutting through clutter to achieve investment worthy advertising.
The Thick Slice
Anticipation is the ‘coming attraction’ to brands and products – it stimulates desire and fuels the buying process. The ‘thick slice’ quantifies anticipation, emotional engagement, and ability to ignite action.
Customer Experience Innovation
feel the future
Innovation is about new, different, change and uncertainty. We make new and uncertain feel highly familiar and generate high anticipation value to ignite action and drive sales.
Every product evokes complex multisensory experiences that contribute to our enjoyment and purchase. We identify the right combination of sensory properties (color, shape, texture, smell, sound) that elicit optimal preference expectations to drive purchase behavior.
A customer experience begins long before and far after the purchase and consumption. We systematically measure and maximize the 3 key types of customer value (anticipation, consumption, remembering) to increase total brand experience value and drive growth.
Future-Focused Brand Health Tracking
a breakthrough in brand tracking
We were unhappy with traditional trackers. So we we decided to take brand tracking to the next level by providing brands with more predictive and actionable information to create new value and make more informed decisions. Best yet, our tracking system offers the convenience and flexibility to integrate with existing trackers.
Consumers buy brands for 3 reasons – psychological security, social meaning, and pleasure. We capture the pulse of your brand relative to the competition by tracking the 3 key psychological forces that govern brand image, buying & loyalty.
Brand fitness is what separates you from the competition. We help identify opportunities by aggregating customers futures using specialized behavioral foresight methods to help you prepare and profit from emerging business growth opportunities.
Cutting Edge Methods & Solutions
Strategic Foresight & Futures Planning
Experience Design with Anticipation Science
Choice Modeling with Embodied Cognitive Science
Pricing with Behavioral Economics
Word of Mouth with Social Diffusion
Language Framing with Temporal Linguistic Analysis
Choice Architecture with Nudge Science
Distinctive Asset Testing with Sensory Science
Loyalty Program Design with Habit Sciences
Employee Wellbeing with Positive Psychology
Industry Wide Relationships
Advertising & Media Agencies
We work closely with creatives to design better advertising. We don’t ‘validate’ creative work. We identify creative elements that optimize brand outcomes and provide iterative feedback to enhance creative impact.
Market Research/Tech Suppliers
We partner with research and technology suppliers to 1) add rigorous cognitive and behavioral science research methods, and 2) provide strategic guidance on data integration to optimize business solutions.
Human Resources Professionals
Human Resources departments seek out our services to systematically quantify their employee culture to develop scalable solutions to improve employee health, happiness, and business productivity.