Feb 06, 2018

4 Things You Need to Know about the NEW Cognitive Neuroscience of the Brain (Predictive “Bayesian” Brain)

If you are tuned into the cognitive sciences over the past several years you may be…

Feb 01, 2018

The Power of Anticipation in Changing Consumer Behavior

The power of anticipation pervades all aspects of human decision-making and consumer behavior. Anticipation is the…

Jan 29, 2018

16 Mistakes Measuring Behavior & How to Fix Them

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Jan 08, 2018

Watch Out for these 16 Mistakes with Measuring Behavior (and how to fix them)

The purpose of this list is to highlight common assumptions or limitations with different methodological approaches…

Jan 04, 2018

Innovating with Affordances. How to Apply Form, Function & AFFORDANCE to Invite Action.

Have you seen the new MacBook Pro? Upon powering up Apple's flagship computer your eyes quickly…

Dec 07, 2017

Biased by our own biases. Lack of Insights in Market Research.

During a high school football game I sustained an injury to my knee. In consulting my options…

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