Oct 11, 2017

New Perspectives into How Consumers Choose (Hypobolic Discounting)

In 2014, I traveled to Italy for my first time. The moment I arrived I overindulged…

Oct 11, 2017

How to Measure & Manage Emotional Brand Experiences

The theoretical underpinnings of emotion have changed. New and exciting neuroscientific evidence show emotions are not reactions…

Oct 11, 2017

Creating Implicit Consumer Expertise. Non-conscious Behavior & New Perspectives from Sport Psychology.

What is the difference between Stephen Curry and a 12 year old dribbling a basketball up…

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